![]() A plan geared toward investors will contain clear sets of specific financial projections as well as clear explanations of the business's goals. Is this a business plan you will be showing to potential investors, or is it for your own benefit? Will this plan be handed to every new employee when they join the company, or will it contain secret information? By establishing why you need this plan, you are likely to come up with something constructive. Knowing this information is crucial for future scenarios in which you’ll have to answer any and every tough question investors may throw at you. A comprehensive plan will help to make sure that you are clear on the selling points and the go-to-market strategy for your company. Having a business plan is important for sharpening your focus and honing in on potential future problem areas. These days, a lot of investors aren’t asking for a full-length business plan-instead, they expect to see a 10- to 15-slide “pitch deck,” so I suggest writing a traditional, detailed business plan as more of an exercise for yourself than for investors.
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